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Lauren Hudson, founder of Wells Design, has decorated her compact Pimlico flat with patterned textiles across its walls, windows and furnishings. The Veranda home tour describes how Hudson and designer Katrin Cargill used fabric, antiques and varied furniture scale to give the four-room rental a distinct character.
Design executive Lauren Hudson has covered much of her small Pimlico, London, flat in patterned textiles, turning a basic living room, kitchen, bedroom and bath into a home shaped by her work in fabric and antiques. A Veranda home tour reports that Hudson worked with designer Katrin Cargill on the project, using wall coverings, window treatments and upholstered pieces to give the compact rental a more personal identity.
Hudson, founder and CEO of Wells Design, first came to London about a decade ago and was drawn to its showrooms, artisans and antiques shops. That visit helped inspire an English-focused showroom in her hometown of Houston. She later expanded the business into Wells Companies and launched Design Destination London in 2024, according to the report.
Hudson said she found the flat after scrolling through Zillow and decided to rent it after seeing the listing. The apartment has a living room, kitchen, bedroom and bathroom, with an irregular layout and imperfect angles. Rather than treating those features as obstacles, she and Cargill used textiles and furnishings to make the rooms feel considered.
In the drawing room, indigo Agra linen by Classic Cloth covers the walls and windows. The bedroom uses Rose Cumming’s Macclesfield fabric in brown across the walls, window shades, headboard and bed skirt. The report also identifies antiques and locally sourced artwork, along with pieces Hudson brought from the United States. It credits the interior design to Wells Design with Cargill and says Cargill also styled the rooms.
How Fabric Shapes a Small Flat
The project offers a specific example of how a small home can reflect its owner’s professional interests without relying only on built-in features or extensive renovation. Hudson’s choices make textiles the organizing element: they connect walls, windows and furniture while giving each room a distinct mood. The tour also shows how antiques and artwork can add visual character to an apartment Hudson describes as lacking architectural interest.
The story is relevant to readers interested in interiors because it documents a design approach rather than prescribing a formula. Hudson says she prefers mixing furniture of different sizes, and the report notes that she continues to edit the objects in the flat over time. That makes restraint and selection part of the project, alongside the abundance of pattern.
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From London Visit to Second Home
Hudson’s relationship with London began through work. The original report says she arrived in the city about ten years ago after taking the helm of Wells Design, and was inspired by the concentration of showrooms, makers and antique dealers. She later built a business connection to the city through Design Destination London, launched in 2024.
The apartment is a rental and, according to Hudson, she spends only a couple of weeks in London each quarter. The report places the flat near Pimlico Road, an area with design shops and showrooms. Its account focuses on Hudson’s own home and her comments about craft and heritage; it does not provide measurements, rental costs or a renovation budget.
““I love a tiny little apartment. I’ve always loved the whole concept of the perfect not-so-big space: Take every square inch and make it exactly what you want it to be.””
— Lauren Hudson, founder and CEO of Wells Design
Details the Tour Does Not Give
The supplied report does not state when the home tour was published, how large the flat is, how much the rental costs or what the decorating work cost. It also does not specify whether any changes were made to the apartment’s permanent structure. The account describes the finished rooms and names some fabrics and objects, but does not provide a full inventory of materials or a complete floor plan.
Hudson’s remarks about comfort, scale and London’s craft culture are her own views, not independently measured outcomes. The report does not assess how the design affects the flat’s rental value, practicality or resale prospects.
Hudson Continues to Edit the Rooms
The report describes an ongoing process rather than a newly announced renovation. Hudson says she has become more restrained as she has lived in the flat, regularly editing what is in each room and making sure each piece has a place. She also says her London stays are intermittent, at about a couple of weeks per quarter.
No further project, renovation date or upcoming change is specified in the source material. The next development, if any, would depend on Hudson’s continued use of the apartment and any future updates shared by her or the publications covering the home.
Key Questions
Who designed Lauren Hudson’s Pimlico flat?
The report credits Wells Design with designer Katrin Cargill for the interior design. Cargill also handled the styling.
What is distinctive about the flat’s decoration?
Patterned textiles appear across several surfaces, including walls, windows and upholstered furniture. The drawing room uses indigo Classic Cloth linen, while the bedroom features brown Rose Cumming fabric.
How many rooms does the apartment have?
The report describes a living room, kitchen, bedroom and bathroom. It does not give the flat’s dimensions.
How often does Hudson stay in London?
Hudson told Veranda that she spends a couple of weeks in the city each quarter. The article does not give specific travel dates.
Has Hudson announced further work on the flat?
No new renovation or project is announced in the supplied report. Hudson says she continues to edit the furnishings and objects in the rooms as she lives with the design.
Source: veranda.com
