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Matic has launched the Serene, its first new robot vacuum model since 2023, at $1,695. The company says it runs at 52 decibels on maximum suction, three decibels quieter than the current Matic; existing owners can request a hardware upgrade in early 2027 for the price difference.
Matic has launched the Serene, its first new robot vacuum since the company’s 2023 debut, listing it for $1,695 and claiming it runs at 52 decibels on its highest suction setting. That is three decibels quieter than the current Matic, which remains on sale for $1,495, while the new model costs $200 more.
The company’s central claim is that the Serene can clean at full power without relying on a quieter mode that reduces suction. Matic describes its maximum-suction noise level as 52 decibels, roughly comparable to a running refrigerator. The original Matic is rated at 55 decibels at its highest level. Those figures are manufacturer specifications; independent testing of the Serene was not included in the launch report.
Matic cofounder and president Mehul Nariyawala told The Verge the Serene is intended for people “who are extremely noise sensitive.” He said that aside from the noise reduction, the new model is “exactly the same Matic.” The change comes from a new hardware stack, rather than a broader redesign of the robot’s cleaning system or features, according to the report.
The Serene is available now for $1,695. Matic will continue selling the existing model at its current $1,495 price. Current owners can request a hardware upgrade for the difference between what they paid for their Matic and the Serene’s $1,695 price, with the upgrade option expected to open in early 2027. Because earlier buyers may have paid different amounts, upgrade costs will vary.
Noise can affect whether people let a robot vacuum finish a cleaning run while they are home. The launch report notes that owners may turn loud machines off, interrupting their work and leaving floors only partly cleaned. A lower-noise option that retains maximum suction could make it easier to run a vacuum during work hours or other times when a louder machine would be disruptive.
The practical value of the change depends on whether the Serene’s 52-decibel rating holds up in independent testing and whether the three-decibel reduction is noticeable in different rooms and on different flooring. Matic’s claim offers a point of comparison, but it does not establish how much quieter the machine will seem in every home. Buyers are being asked to pay $200 more than the current Matic for a model the company says is otherwise the same.
The upgrade program also gives existing owners a way to access the new hardware without buying a whole new robot. But it is not a flat-price offer: someone who bought an earlier Matic at a lower launch price could face a much larger payment than a customer who paid the current $1,495 price.
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How Serene Builds on Matic
Matic’s original vacuum launched in 2023. The Serene is the company’s first new model since then, and it carries forward the original robot’s unusual design. Unlike many disc-shaped robot vacuums that use lidar navigation, Matic’s machine has a different form factor and navigation system. It carries its own dust bag and water tank rather than relying on a large dock, according to the report.
Noise has been a recurring trade-off in robot vacuum design. Many models offer a quiet setting, but the report says these modes generally reduce suction to lower sound levels. It places many vacuums’ quiet modes around 55 to 60 decibels and their high-power operation closer to 70 decibels. Those are broad comparisons from the report, not a standardized test of every model.
The original Matic launched with a company claim of 55 decibels at its highest setting. The Serene’s advertised 52-decibel maximum-power rating is a further reduction. Nariyawala told The Verge that users mostly hear the brush roll on carpets and hard floors, but that description is his account, not a result from a published independent review.
Independent Noise Tests Still Pending
The 52-decibel figure is a Matic specification, and the launch report does not provide independent measurements, testing conditions, or a direct comparison with the original vacuum under the same setup. It is not clear how the sound level changes across flooring types, room layouts, or cleaning conditions, or how noticeable the difference will be to owners.
The report also does not give a precise date in early 2027 for the upgrade program, explain how owners will request or receive the hardware, or say how long an upgrade will take. Since the fee is based on each customer’s original purchase price, the amount an individual owner would pay may vary substantially.
Review and Owner Upgrade Details
The Serene is on sale now at $1,695. The Verge report said a full review and testing were planned, which could provide independent information about its noise, cleaning performance, and differences from the original Matic. Until those tests are published, the 52-decibel rating remains the company’s claim.
Existing Matic owners will have to wait until early 2027 to request the hardware upgrade. Matic has not provided a more specific schedule in the source report. Prospective buyers comparing the two models can weigh the $200 price difference against the promised noise reduction, while current owners can calculate a potential upgrade fee from their original purchase price once the program opens.
Key Questions
How much does the Matic Serene cost?
The Serene is listed at $1,695 and is available now. The current Matic model remains on sale for $1,495.
How quiet is the Serene supposed to be?
Matic says the Serene operates at 52 decibels on its highest suction setting, three decibels below the original Matic’s stated 55-decibel level. The launch report did not include independent test results.
Can current Matic owners upgrade?
Yes. Matic says existing owners can request a hardware upgrade in early 2027. The price is the difference between the customer’s original purchase price and $1,695, so fees may vary.
Does the Serene have other major changes?
Nariyawala told The Verge that, apart from the noise reduction, the Serene is “exactly the same Matic.” The reported change comes from a new hardware stack. Further independent comparisons were not available in the launch report.
Source: theverge.com
