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Ace Retail Group announced plans for a new Westlake Ace Hardware in Fenton, Missouri, its seventh store in the greater St. Louis area. The company expects to begin remodeling the former Goodwill building in early 2027 and is targeting a soft opening in summer 2027.
Ace Retail Group plans to open a Westlake Ace Hardware at 99 Old Sugar Creek Road in Fenton, Missouri, adding a seventh company-operated store in the greater St. Louis area. The retailer expects remodeling to start in early 2027 and is aiming for a soft opening in summer 2027, according to an October 29 announcement reported by Hardware Retailing.
The planned store will occupy a free-standing building of about 12,500 square feet that formerly housed a Goodwill store. Approximately 11,000 square feet will be retail space, with the remaining area outside the stated retail footprint. The site also has a large parking lot and access from New Sugar Creek Road, according to the report.
Ace Retail Group said the store is intended to serve Fenton, a suburban community with about 28,000 area residents, as well as customers in the wider St. Louis region. The report did not provide an estimated project cost, staffing plan, product range or details about any additional services.
The company currently owns and operates six Westlake Ace Hardware stores in the region, in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton location would expand that local network if it proceeds on the announced schedule.
A Seventh St. Louis-Area Store
The Fenton project would extend Westlake Ace Hardware’s physical presence into another community in the St. Louis area. For local residents, the proposed store could provide a nearby option for hardware and home-improvement purchases, although the company has not yet published a specific merchandise list or service offering for the location.
The announcement also sets out a longer timeline than an immediate opening: remodeling is scheduled for early 2027, with a soft opening anticipated for summer 2027. Those dates give residents and nearby businesses an indication of when work may begin, but they are projections rather than confirmation that the store will open on a particular day.
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The Former Goodwill Site
The store is planned for an existing commercial building at 99 Old Sugar Creek Road, rather than a newly constructed site. Hardware Retailing described it as a former Goodwill location and reported that the building is free-standing, with a large parking lot and access from New Sugar Creek Road.
Ace Retail Group’s six current Westlake locations in the greater St. Louis area provide the background for the expansion. The report identifies the stores by city but does not describe how the Fenton location will affect operations at those sites or whether the company has further Missouri expansion plans.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Opening Details Still Pending
The announcement gives an anticipated season for the soft opening, but no specific opening date. It also does not say when remodeling will finish, whether the construction schedule could change, or when hiring may begin. No staffing numbers, project budget, operating hours or confirmed departments were included in the source report.
The site and store plans are described by Ace Retail Group through the reported announcement. The available material does not provide independent confirmation of permits, construction contracts or other project milestones. The timing should therefore be treated as the company’s current plan, not a completed development.
Remodeling Planned for 2027
Ace Retail Group’s next stated milestone is to begin remodeling the building in early 2027. The company anticipates a soft opening in summer 2027, but has not announced a date or further schedule details. Updates on construction progress, hiring and store services would help clarify how the plan is advancing.
Until the company provides additional information, residents can rely on the announced address and approximate timeline, while treating the opening window as subject to change. The source report does not identify any other near-term milestones.
Key Questions
Where will the new Westlake Ace Hardware be?
It is planned for 99 Old Sugar Creek Road in Fenton, Missouri, in a building formerly used by Goodwill.
When is the store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027. No specific date has been announced, and the schedule remains a projection.
How large will the store be?
The building is about 12,500 square feet, including approximately 11,000 square feet of retail space.
How many Westlake Ace stores does the company already operate nearby?
Ace Retail Group currently owns and operates six locations in the greater St. Louis area. The Fenton store would be its seventh in the region if it opens as planned.
Have staffing and store services been announced?
No. The report does not provide staffing numbers, hiring dates, operating hours, or a detailed list of services and products for the Fenton location.
Source: hardwareretailing.com
